Глобальные платформы аудиокниг 2026
Рейтинг по раскрытой выручке и доле.
Main table: overseas disclosed platform scopes
Compiled 2026-08-13. Ranked by filing / earnings breakouts for audiobooks: Storytel streaming revenue and subscribers, Spotify Audiobooks+ annualized recurring revenue. FX used only for USD ranking: about SEK 10.5 = USD 1. Audible sits under Amazon with no clean public revenue breakout—side table. Podcasts: podcast platforms; video streaming: streaming platforms.
| # | Scope | Figure | USD equiv. | Note |
|---|---|---|---|---|
| 1 | Storytel · Streaming revenue | SEK 3.518bn | ~3.35 | FY2025; group revenue SEK 4.023bn; brands Storytel / Mofibo / Audiobooks.com |
| 2 | Storytel · paying subscribers | ~2.7m | — | end-2025; earnings-call coverage; company site says 2.6m+ |
| 3 | Spotify · Audiobooks+ | ~$100m ARR; ~1m paid users | ~1.0 | May 2026 Investor Day; listening hours +60% YoY |
Storytel streaming is a few hundred million dollars; Spotify’s Audiobooks+ add-on is about $100m annualized, with Premium included hours not fully broken out.
Main table: China online-audio platform share
iiMedia Research 2025 China online audio consumer survey: platform choice shares (multi-select; can sum over 100%). Same survey: audiobooks and talk shows each preferred by over 32%.
| # | Platform | Share | Note |
|---|---|---|---|
| 1 | Ximalaya (喜马拉雅) | 45.52% | Online audio suite; includes audiobooks |
| 2 | Lanren Tingshu (懒人听书) | 29.76% | Tencent Music long-audio stack |
| 3 | Qingting FM (蜻蜓FM) | 28.53% | — |
| 4 | Lizhi (荔枝) | 20.65% | — |
| 5 | Yunting (云听) | 19.57% | — |
Side table: U.S. publisher market / Audible
| Cut | Figure | Scope |
|---|---|---|
| U.S. audiobook publisher sales | $2.43bn; +9% | APA Sales Survey · 2025; publisher side, not platform split |
| U.S. active audiobook titles | 750,000+ | APA 2025; +43% |
| Global audiobook market (third party) | ~$11.0bn (2025) | Grand View Research estimate |
| Audible | Amazon subsidiary; no clean public audiobook revenue line | Major U.S. distribution channel; no invented revenue here |
| Spotify audiobook listening hours | +60% YoY | May 2026 Investor Day |
How we ranked
Main table one uses Storytel and Spotify public audiobook / streaming scopes; main table two uses iiMedia China online-audio platform shares (audiobooks are a core content type). APA U.S. publisher sales and undisclosed Audible revenue sit in the side table. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Storytel FY2025 | 2026 | Streaming SEK 3.518bn; group SEK 4.023bn; 2.6m+ subscribers |
| Spotify Investor Day · Audiobooks / Publishers Weekly | 2026-05 | Audiobooks+ ~1m users, ~$100m ARR; hours +60% |
| iiMedia · 2025 China online audio | 2025 | Ximalaya 45.52% / Lanren 29.76% / Qingting 28.53% etc. |
| APA Sales Survey | 2026-06 | U.S. audiobook sales $2.43bn; +9% |
| Grand View Research | current | Global market ~$11.0bn (2025) |
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Платформы аудиокниг
Платформы аудиокниг
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