Глобальные подкаст-платформы 2026
Рейтинг по доле использования.
Main table: most-used podcast platforms (U.S.)
Compiled 2026-08-13. Ranked by Triton Digital’s 2025 U.S. Podcast Report “platform used most often” among monthly listeners: YouTube, Spotify, and Apple Podcasts. Sample: 12,000+ U.S. monthly podcast listeners 18+, roughly Q4 2024–Q3 2025. Video streaming: streaming platforms.
| # | Platform | Most-used share | Note |
|---|---|---|---|
| 1 | YouTube | 37.7% | 2025; was 28.1% in 2022 |
| 2 | Spotify | 24.6% | 2025; was 26.6% in 2024; strongest among 18–34 |
| 3 | Apple Podcasts | 11.3% | 2025; was 15.7% in 2022; skews higher-income |
YouTube about 38%; Spotify about 25%; Apple Podcasts about 11%.
Main table: RSS new-episode download share
Same Triton report, CY2025 share of new-episode RSS downloads (downloaded in the publish month). YouTube is not on this line. Apple Podcasts leads, then iOS Unspecified, Spotify, iHeartRadio, and Overcast.
| # | App / scope | New-episode RSS share | Note |
|---|---|---|---|
| 1 | Apple Podcasts | 49.7% | CY2025; subscription audio download base |
| 2 | iOS Unspecified App | 18.1% | CY2025; includes non-Apple Podcasts iOS clients |
| 3 | Spotify | 15.7% | CY2025 |
| 4 | iHeartRadio | 7.6% | CY2025 |
| 5 | Overcast | 3.5% | CY2025; indie-client long tail |
Side table: Edison / Infinite Dial / sales networks
| Cut | Figure | Scope |
|---|---|---|
| Edison · most-used (Q4 2024) | YouTube 33%; Spotify 26%; Apple Podcasts 14% | U.S. weekly listeners 13+; cited in Infinite Dial 2025 |
| Edison · most-used (Q1 2025) | YouTube 32%; Spotify 25%; Apple Podcasts 15% | Evolving Ear / Podcast Metrics |
| Infinite Dial 2026 · reach | Monthly 58% (167m); weekly 45% (130m); ever 80% | U.S. 12+; Jan 2026 survey |
| Triton · monthly reach | 53.6% of U.S. population | 2025 report |
| iHeart Audience Network | ~69.0m average weekly downloads | Triton sales networks; NPR ~27.2m; Audacy ~14.8m |
| Format mix | Listen-only 13%; watch-only 7%; both 80% | Triton monthly listeners |
How we ranked
Main table one uses Triton’s 2025 most-used platform shares; main table two uses the same report’s RSS new-episode download shares. Edison Podcast Metrics and Infinite Dial 2026 reach sit in the side table. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Triton · 2025 U.S. Podcast Report | 2026-02 | Most-used: YouTube 37.7% / Spotify 24.6% / Apple 11.3%; RSS new-episode shares |
| Triton press / Radio Ink | 2026-02 | Monthly reach 53.6%; sales-network downloads |
| Infinite Dial 2025 | 2025 | Q4 2024 most-used: YouTube 33% / Spotify 26% / Apple 14% |
| Edison · Evolving Ear | 2026-01 | Q1 2025 most-used: YouTube 32% / Spotify 25% / Apple 15% |
| Infinite Dial 2026 | 2026 | Monthly / weekly podcast reach records |
Build your own board:
互动体验：拖拽排位《Подкаст-платформы》
Подкаст-платформы
Подкаст-платформы
想打造自己的个性化天梯图并开放给读者嵌入吗？