Глобальные бренды шампуней 2026
Рейтинг по выручке hair-care сегментов.
Main table: latest hair-care related segment revenue
Compiled 2026-08-14. Ranked by latest full-year shampoo / hair-care related segment revenue: L'Oréal Consumer Products, P&G Beauty, Unilever Beauty & Wellbeing, and L'Oréal Professional Products. FX used only for USD ranking: about EUR 1 = USD 1.08. Beauty groups: global beauty; HPC: global HPC.
| # | Company / scope | Revenue | USD equiv. | YoY / note |
|---|---|---|---|---|
| 1 | L'Oréal · Consumer Products | €16.090bn | ~17.4 | CY2025; LFL +3.5%; mass haircare, makeup etc. |
| 2 | P&G · Beauty | $16.023bn | ~16.0 | FY2026 (to Jun 2026); +7%; Hair Care organic mid-single digits |
| 3 | Unilever · Beauty & Wellbeing | €12.8bn | ~13.8 | CY2025; Dove hair double-digit; Hair Care overall low-single digit |
| 4 | L'Oréal · Professional Products | €5.163bn | ~5.6 | CY2025; LFL +7.5%; Kérastase-led; first year above €5bn |
Mass CPD and P&G Beauty sit in the mid-teens of billions USD; Unilever B&W around $14B; professional hair adds another ~$5.6B.
Main table: hair-care company order (industry list)
Spherical Insights 2025 global hair-care company Top 10 (hair care is broader than shampoo alone). Fortune Business Insights puts the 2025 global shampoo market at about $38.23bn, with the top five near 30%; key players include P&G, Unilever, L'Oréal, Shiseido and Kao.
| # | Company | Flagship brands / note |
|---|---|---|
| 1 | L'Oréal | L'Oréal Paris / Kérastase / Garnier / L'Oréal Professionnel |
| 2 | Procter & Gamble | Head & Shoulders / Pantene / Rejoice / Herbal Essences |
| 3 | Unilever | Dove / Sunsilk / Clear / TRESemmé |
| 4 | Shiseido | Premium and Asia-Pacific hair care |
| 5 | Estée Lauder | Aveda etc. |
| 6 | Amorepacific | Ryo etc. |
| 7 | Revlon | Mass color and hair care |
| 8 | Moroccanoil | Argan-oil professional line |
| 9 | Henkel | Schwarzkopf |
| 10 | Kao | Asia shampoo / hair care |
Side table: China shampoo brand shares + market size
| Cut | Figure | Scope |
|---|---|---|
| Head & Shoulders | 11.8% | China shampoo brand share (GuanYan / chinabaogao, Sep 2024 relay) |
| Pantene | 9.4% | Same |
| Rejoice | 8.2% | Same; top three all P&G |
| China shampoo market size | CNY 47.787bn; +5.78% | 2023 (GuanYan) |
| Global shampoo market | $38.23bn (2025) → ~$40.32bn (2026) | Fortune Business Insights |
| Global hair-care market | ~$101.2bn (2025) | Spherical Insights; full hair care |
| Unilever Hair Care | Low-single digit; Dove double-digit | CY2025 results deep dive |
How we ranked
Main table one uses latest full-year shampoo / hair-care related segment revenue. Main table two uses Spherical Insights 2025 hair-care company Top 10, cross-checked with Fortune Business Insights shampoo market and key players. Side table uses China brand shares and market sizes. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| L'Oréal 2025 Annual Results | 2026 | CPD €16,089.7m; PPD €5,163.0m |
| P&G FY2026 Results | 2026 | Beauty $16,023m; Hair Care organic mid-single digits |
| Unilever · 2025 FY deep dive | 2026 | Hair Care low-single digit; Dove double-digit |
| Site · global beauty / Unilever brands | 2025–2026 | Beauty & Wellbeing ~€12.8bn |
| Spherical Insights · Hair Care Top 10 | 2026-06 | Company order; hair-care market ~$101.2B (2025) |
| Fortune Business Insights · Shampoo | 2026-07 | 2025 ~$38.23B; top five ~30% |
| chinabaogao / GuanYan | 2024-09 | H&S 11.8% / Pantene 9.4% / Rejoice 8.2% |
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