Глобальные бренды стиральных машин 2026
Рейтинг по доле Euromonitor.
Main table: global washing-machine brand volume share
Compiled 2026-08-14. Ranked by Euromonitor global washing-machine brand retail-volume share (2025 sales; Consumer Appliances 2026 ed.): Haier, Midea, LG, Beko, and Samsung. TOP5 order and Chinese-brand shares via China Household Electrical Appliances Network / Sina Home. Refrigerators: global refrigerators; appliances: home appliances.
| # | Brand | Global retail-volume share | Note |
|---|---|---|---|
| 1 | Haier | 23.1% | Multi-year global volume No.1 (media: ~16 consecutive years) |
| 2 | Midea | 10.4% | Chinese brands combined ~33.5% |
| 3 | LG | — | No.3; percentage not in public relays |
| 4 | Beko | — | Arçelik brand; No.4 |
| 5 | Samsung | — | No.5 |
Haier about 23%; Midea about 10%; the two Chinese brands over 30% combined. Relays say Haier’s 2024 retail volume was nearly 3× LG + Beko + Samsung together.
Main table: laundry-segment revenue and China
FX used only for USD ranking: about USD 1 = CNY 7.2.
| # | Scope | Figure | USD equiv. | Note |
|---|---|---|---|---|
| 1 | Haier Smart Home · Household Laundry external revenue | CNY 65.386bn | ~9.1 | CY2025; laundry management solutions segment |
| 2 | China washers · Haier (overall) | 47.3% | — | GfK Zhongyikang 2025; ~+2 ppt YoY |
| 3 | China washers online · Haier (single brand) | 30.2% | — | GfK Zhongyikang H1 2025 |
| 4 | China washers online · Haier group / Midea group | 38.8% / 37% | — | GfK Zhongyikang H1 2025; group scope |
Side table: market size and category notes
| Cut | Figure | Scope |
|---|---|---|
| Global washing-machine market size (relay) | ~$66.91bn (2025) | Industry media forecast relay |
| Haier Smart Home group revenue | CNY 302.329bn; +5.71% | CY2025 |
| Euromonitor scope note | Unit volume share; 2025 sales | Haier Europe release: Consumer Appliances 2026 Edition |
| Multi-drum washers | Leader three-drum etc. lifted online multi-drum penetration | Industry coverage; not main global-share table |
How we ranked
Main table one uses Euromonitor 2025 global washing-machine retail-volume shares (TOP5 and Haier / Midea percentages via media). Main table two uses Haier’s laundry-segment external revenue and GfK Zhongyikang China shares. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| CHEAA · global washer TOP5 / Sina Home | 2025-08 | Haier 23.1% / Midea 10.4%; LG / Beko / Samsung in TOP5 |
| Haier Europe · Euromonitor | 2026-01 | Consumer Appliances 2026; 2025 unit share; washers No.1 |
| Haier Smart Home 2025 annual results | 2026-03 | Household Laundry external revenue CNY 65,386m |
| Ifeng · GfK Zhongyikang / CHEAA H1 | 2025 | China overall ~47.3%; online single-brand 30.2% |
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