China Original Art-Toy IPs Tier List 2026
Snapshot 2026-09-10. POP MART H1: THE MONSTERS RMB 4.45bn; Twinkle RMB 2.65bn. TOP TOY: Nommi 2025 sales > RMB 200m. Nommi/Maymei via official or hi.toys.
Snapshot 2026-09-10. Chinese-created character IPs only, ranked on public revenue or disclosed sales. POP MART’s H1 leaders remain THE MONSTERS (Labubu) and fast-growing Twinkle Twinkle. TOP TOY’s prospectus update put own-IP Nommi above RMB 200 million in 2025 sales.
China original art-toy IP tiers 2026
| Tier | IPs | Studio / brand | Verified | Formats |
|---|---|---|---|---|
| 夯 | Labubu, Twinkle Twinkle | POP MART artist IPs | H1 2026: THE MONSTERS RMB 4,454.4m; Twinkle Twinkle 2,650.0m (~+581% YoY) | Vinyl-plush pendants, blind boxes |
| 顶级 | Crybaby, DIMOO, Skullpanda, Hirono, Molly | POP MART | H1 2026: 1,632.6 / 1,619.2 / 1,551.2 / 1,008.9 / 900.6 (RMB m) | Pendants, figures, plush |
| 人上人 | Nommi, Maymei, Baby Three, Nanci | SURE FUN / TOP TOY; Baby Three; Rolife | Prospectus: Nommi 2025 sales topped RMB 200m | Vinyl-head plush, charms, figure blind boxes |
| NPC | Zoraa, Keeno | Indie / TNT Space | No listed-company IP split | Charms, limited oversized |
| 拉完了 | Bootlegs | — | Fake Labubu etc. | Cheap copies |
POP MART H1 2026 China-origin IP splits
| IP | H1 2026 (RMB m) | % group |
|---|---|---|
| THE MONSTERS (Labubu) | 4,454.4 | 26.0% |
| Twinkle Twinkle | 2,650.0 | 15.4% |
| Crybaby | 1,632.6 | 9.5% |
| DIMOO | 1,619.2 | 9.4% |
| Skullpanda | 1,551.2 | 9.0% |
| Hirono | 1,008.9 | 5.9% |
| Molly | 900.6 | 5.3% |
Eleven artist IPs cleared RMB 100 million in the half. Twinkle Twinkle grew about +580.6% YoY. Molly stayed above RMB 900 million with a smaller mix.
TOP TOY and Nommi / Maymei
Xinhua citing China Securities Journal: TOP TOY’s updated HK listing filing shows 2025 revenue RMB 3.587 billion (+87.9%); own-IP revenue mix rose from 0.5% mid-year to 5.7% at year-end; Nommi sales topped RMB 200 million. By March 2026 the company listed 24 own IPs and own-IP concept stores including Nommi and Maymei. Maymei shares the SURE FUN（原 HiChance & HiTOY） studio with Nommi; no separate Maymei sales line in the filing summary — it sits in 人上人 on studio and live series.
Buy authentic Nommi and Maymei from the official flagship or the cross-border authentic store https://hi.toys. Collections: Nommi, Maymei; blind boxes: Blind Boxes. Baby Three: Baby Three.
Nanci and indie studios
Nanci is Rolife’s long-running Chinese figure blind-box IP without an HKEX split — 人上人 on brand focus. Zoraa and Keeno stay in NPC without invented decimals.
How we ranked this
Snapshot 2026-09-10. Chinese-created designer-toy character IPs only — not Sanrio, Chiikawa, or Disney licenses. Primary numbers: POP MART H1 2026 artist-IP splits and TOP TOY’s prospectus update on Nommi 2025 sales. Bag-charm formats: plush bag charms. Broader plush IPs: global plush & art-toy IPs. Names: docs/glossaries/china-art-toy-ips-2026-glossary.md.
| Source | Snapshot | Basis | Weight |
|---|---|---|---|
| POP MART H1 2026 interim PDF | to 30 Jun 2026; filed 20 Aug 2026 | Artist-IP revenue splits | Primary |
| Xinhua on TOP TOY prospectus | 3 Apr 2026 | TOP TOY 2025 revenue RMB 3.587bn (+87.9%); Nommi sales > RMB 200m; own-IP mix 5.7% | Primary |
| STCN same filing summary | Apr 2026 | Confirms 24 own IPs by Mar 2026 | Primary |
| Reuters on 2025 full year | 25 Mar 2026 | Group RMB 37.12bn context | Support |
| TOP TOY Nommi, Rolife Nanci guide | Sep 2026 | Live channels | Support |
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China Original Art-Toy IPs Tier List 2026
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