OBPAI Geek Team•2026/8/12•0 阅读
Global Toy Companies of 2026
Toy-related revenue: LEGO ~$13.1bn; Mattel $5.35bn; Bandai T&H ~$4.26bn.
toysLEGOMattel2026
Main table: latest full-year toy-related revenue (USD bn)
Compiled 2026-08-13. Ranked by latest full-year toy / consumer-products revenue. LEGO uses group revenue; Mattel net sales; Bandai Namco Toys and Hobby; Hasbro Consumer Products (ex-WotC). DKK at ~0.157 USD. Games groups: global game companies.
| # | Company | USD bn | As reported | Scope / period | YoY |
|---|---|---|---|---|---|
| 1 | LEGO Group | 13.1 | DKK 83.5bn | Group revenue; CY2025 | +12% |
| 2 | Mattel | 5.35 | $5.35bn | Net sales; CY2025 | −1% |
| 3 | Bandai Namco Toys and Hobby | 4.26 | ¥673.9bn | Segment; to 2026-03-31 | +12.9% |
| 4 | Hasbro Consumer Products | 2.44 | $2.44bn | CP segment; CY2025 | −4% |
| 5 | Spin Master | 2.11 | $2.11bn | Group revenue; CY2025 | −6.6% |
LEGO leads by a wide margin. Mattel and Bandai’s toy-hobby unit follow; Hasbro’s toy/consumer products sit below its WotC-heavy group total.
How we ranked
Prefer toy-related disclosed revenue over diversified group totals where segments exist. FY ends are in the table. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| LEGO Group 2025 | 2026-03 | DKK 83.5bn |
| Mattel FY2025 | 2026 | $5.348bn |
| Bandai Namco FY2026.3 | 2026-05 | ¥673.9bn T&H |
| Hasbro FY2025 | 2026-02 | CP $2.438bn |
| Spin Master 2025 | 2026 | $2.11bn |
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