Global TV Brands of 2026
2025 shipment share: Samsung 15%, TCL 13%, Hisense 12%, LG ~9%; Q1 2026 units still Samsung–TCL–Hisense–LG–Xiaomi.
Main table: 2025 full-year global TV shipment share
Compiled 2026-08-13. Ranked by Counterpoint Research 2025 full-year global TV shipment share: Samsung, TCL, Hisense, and LG. Full-year global shipments were about −0.13% YoY. Home appliances: home appliances; panels: display panels.
| # | Brand | Shipment share | Note |
|---|---|---|---|
| 1 | Samsung | 15% | CY2025; full-year No.1; also led Q4 |
| 2 | TCL | 13% | CY2025; led December alone at 16% vs Samsung 13% |
| 3 | Hisense | 12% | CY2025; China weakness weighed on shipments |
| 4 | LG Electronics | ~9% | CY2025; media-cited Counterpoint full-year estimate |
Samsung about 15%; TCL about 13%; Hisense about 12%; LG about 9%.
Main table: Q1 2026 shipments
TrendForce: branded TV shipments reached 47.12 million units, +3.3% YoY, a post-pandemic high for the same quarter. Top five: Samsung, TCL, Hisense, LG, Xiaomi.
| # | Brand | Shipments | Share | YoY |
|---|---|---|---|---|
| 1 | Samsung | 9.0m | 19.1% | +4% |
| 2 | TCL | 7.68m | 16.3% | +11.3%; fastest among top five |
| 3 | Hisense | 7.1m | 15.1% | +3.8% |
| 4 | LG Electronics | 5.7m | 12.1% | +5.6% |
| 5 | Xiaomi | — | — | −22%; ranked fifth by TrendForce; units not disclosed |
Side table: revenue / Mini LED / monthly
| Cut | Figure | Scope |
|---|---|---|
| Omdia · revenue share | Samsung 29.1%; No.1 by revenue for 20 years since 2006 | CY2025; 54.3% above $2,500 |
| Counterpoint · Dec 2025 | TCL 16%; Samsung 13%; Hisense 12% | Monthly shipments; Samsung still full-year No.1 |
| TrendForce · Mini LED | 2026 global forecast 24.9m units; ~12.8% penetration | TCL / Hisense / Xiaomi ~54% combined Mini LED share |
| TrendForce · 2026 outlook | ~194.2m units globally; about −1% YoY | Memory inflation pressures small sizes |
| Skyworth | Shipments rising after Philips NA TV ops and Panasonic licensing | TrendForce; potential top-five contender |
How we ranked
Main table one uses Counterpoint’s 2025 full-year shipment shares; main table two uses TrendForce Q1 2026 unit shipments. Omdia revenue share, December monthly figures, and Mini LED sit in the side table. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| BigGo · Counterpoint 2025 / Dec / CE Pro | 2026-01/02 | Full year: Samsung 15% / TCL 13% / Hisense 12% / LG ~9%; Dec TCL 16% |
| TrendForce 1Q26 / TechTimes | 2026-05 | 47.12m units; top-five volumes and YoY |
| Samsung · Omdia revenue | 2026-03 | Samsung revenue share 29.1%; 20-year streak |
Build your own board:
互动体验：拖拽排位《TV Brands》
TV Brands
想打造自己的个性化天梯图并开放给读者嵌入吗？