Global Underwear Brands of 2026
Victoria's Secret leads intimate apparel at ~$6.3bn; Hanes innerwear ~$4.1bn; Triumph ~$1.9bn; Wacoal ~$1.6bn. In China, Huijie (Maniform), Aimer and Cosmo Lady hover around CNY 3bn each.
Main table: global intimate apparel group revenue
Compiled 2026-08-14. Ranked by latest full-year net sales of innerwear and intimate-wear-led groups. FX used for ranking only: about JPY 150 = USD 1, USD 1 = CNY 7.2. Fast fashion: fast fashion; athletic footwear: athletic footwear.
| # | Company / brand | Revenue | USD equiv. | Scope / note |
|---|---|---|---|---|
| 1 | Victoria's Secret & Co. | $6.33bn | ~6.33 | FY2025 revenue guidance; includes VS, PINK & Beauty |
| 2 | Hanesbrands | ~$4.1bn | ~4.10 | Core innerwear operations (Hanes, Maidenform, Bali) |
| 3 | Triumph International | ~$1.9bn | ~1.90 | Swiss privately held lingerie group (industry estimate) |
| 4 | Wacoal Holdings | ~JPY 240bn | ~1.60 | FY2025; Asia-Pacific premium intimates leader |
| 5 | Calzedonia Group (Intimissimi) | ~EUR 850m | ~0.92 | Intimissimi intimate wear line |
Victoria's Secret leads women's intimates at about $6.3bn; Hanesbrands innerwear sits near $4.1bn; Triumph near $1.9bn; Wacoal around $1.6bn.
Main table: China innerwear leaders
Per annual filings and industry disclosures. FX for comparison: about CNY 7.2 = USD 1.
| # | Company / brand | 2025 Revenue | USD equiv. | Focus / key segment |
|---|---|---|---|---|
| 1 | Huijie Group (Maniform) | CNY 3.002bn | ~0.42 | Surpassed 3bn; vest/bralette innerwear CNY 588m (+36.5%) |
| 2 | Aimer Group | ~CNY 2.95bn | ~0.41 | Premium body ergonomics; CNY 3.163bn in 2024 |
| 3 | Cosmo Lady | ~CNY 2.80bn | ~0.39 | Mass-market retail chain; net profit CNY 123m |
| 4 | Bananain | GMV >CNY 3bn | ~0.42 | DTC sensory tech essentials (private) |
| 5 | Ubras | GMV >CNY 2.5bn | ~0.35 | Size-free comfort bralette pioneer |
China's listed big three (Huijie, Aimer, Cosmo Lady) each hover around CNY 3bn, with non-wired bralettes and Douyin streaming providing the primary growth offset to traditional wired bra contraction.
Side table: category & supply chain checkpoints
| Cut | Figure | Scope |
|---|---|---|
| Women's lingerie share | ~62%–78% | Dominant share of the intimate apparel market |
| Regina Miracle (OEM) | H1 revenue CNY 3.587bn | Key manufacturing partner for VS and Uniqlo (02199.HK) |
| Huijie Douyin sales | CNY 424m (+30.66%) | FY2025 annual report |
| North America concentration | VS ~20%, Hanes ~15% | U.S. intimate apparel market shares |
| Wolford (Lanvin Group) | ~$157m | Austrian luxury hosiery and bodywear |
How we ranked
Main table one uses FY2025 net sales for Victoria's Secret, Hanesbrands, Triumph and Wacoal. Main table two uses annual revenues of Huijie, Aimer, Cosmo Lady, Bananain and Ubras. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Emergen Research · Innerwear | 2025–2026 | VS FY2025 guidance $6.33B; APAC share >40% |
| DataIntelo · Underwear Market | 2026 | Hanes ~$4.1B; Triumph ~$1.9B; Wacoal ~$1.6B |
| 21st Century Business Herald · Huijie | 2026-05 | Huijie revenue CNY 3.002bn; category breakdown |
| StockStar · Innerwear sector | 2026-04 | Aimer, Cosmo Lady, Embry Holdings 2025 comparisons |
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