Plush Bag Charms Tier List 2026
Snapshot 2026-09-10. POP MART H1 2026 plush RMB 9.82bn (+60%); THE MONSTERS RMB 4.45bn. Nommi/Maymei via official or hi.toys.
Snapshot 2026-09-10. This list covers vinyl-face plush pendants and mascot keychains you actually clip to a bag. POP MART’s H1 2026 plush revenue was RMB 9,824.9 million (+60% YoY), more than half of group sales. THE MONSTERS (Labubu) is still the largest IP line; Crybaby, DIMOO, Skullpanda and Hirono also publish pendant SKUs with interim figures.
Plush bag-charm tiers 2026
| Tier | IPs | Bag-charm formats | Verified numbers | Who it fits |
|---|---|---|---|---|
| S | Labubu vinyl plush, Chiikawa | THE MONSTERS vinyl-face plush pendants; official Chiikawa mascot keychains | POP MART H1 2026: THE MONSTERS revenue RMB 4,454.4m; NPR: resale often 2–3× MSRP | Street visibility first |
| A | Crybaby, Hirono, DIMOO, Skullpanda, Kuromi collab pendants | Cheer Up / Tears Launch; After Dark / Road Journal; Journal of New Life; Skullpanda × Sanrio | H1 2026: Crybaby 1,632.6, DIMOO 1,619.2, Skullpanda 1,551.2, Hirono 1,008.9 (RMB m) | Same store, next IP after Labubu |
| B | Nommi, Maymei, Baby Three, PUCKY | SURE FUN vinyl-head plush; Baby Three pendants; PUCKY Tap Tap Babies | Interim names PUCKY pendants; Nommi/Maymei via TOP TOY / SURE FUN (no separate HKEX line) | Soft aesthetic, less aftermarket heat |
| C | Zoraa and indie studio charms | TNT Space vinyl-plush keychains | No public company IP split | Niche after the majors |
| D | Bootleg charms | Cheap fake Labubu / Chiikawa | Crooked faces, IP theft | Skip |
POP MART H1 2026 artist IP split
From the HKEX interim announcement. RMB millions; share of group revenue RMB 17,172.9 million.
| Artist IP | H1 2026 revenue (RMB m) | % of group |
|---|---|---|
| THE MONSTERS (incl. Labubu) | 4,454.4 | 26.0% |
| Twinkle Twinkle | 2,650.0 | 15.4% |
| Crybaby | 1,632.6 | 9.5% |
| DIMOO | 1,619.2 | 9.4% |
| Skullpanda | 1,551.2 | 9.0% |
| Hirono | 1,008.9 | 5.9% |
| MOLLY | 900.6 | 5.3% |
Eleven artist IPs cleared RMB 100 million each in the half. Plush grew 60%. THE MONSTERS shipped FIFA World Cup collabs and Hair Salon vinyl-plush pendants. PUCKY’s Tap Tap Babies pendants are named in the same filing.
Nommi, Maymei and Baby Three
These lines are not POP MART HKEX splits. Nommi and Maymei are SURE FUN（原 HiChance & HiTOY） IPs, sold globally via TOP TOY. Typical format: vinyl head + plush body, including hangable blind-box charms. Baby Three circulates as plush pendants on short-video channels. No separate listed-company revenue line — they sit in B on format and distribution, without invented decimals.
Buy authentic Nommi and Maymei from the official flagship, or the cross-border authentic store https://hi.toys. Collections: Nommi, Maymei; shelves: Bag Charms, Plush Keychains. Baby Three: Baby Three.
POP MART pendant SKUs in stock
US PDPs still list Crybaby Cheer Up and Hirono After Dark. Cross-border stock may match Hirono Road Journal, DIMOO Journal of New Life, Skullpanda × Kuromi & My Melody.
How we ranked this
Snapshot 2026-09-10. The main table ranks IPs that work as bag charms: POP MART’s H1 2026 HKEX interim for plush and artist-IP revenue, live official pendant PDPs, and NPR’s Labubu resale notes. Nommi / Maymei / Baby Three have no separate HKEX line; they sit in B on SURE FUN / TOP TOY distribution and vinyl-plush format. Broader plush IPs: global plush & art-toy IPs. Toy licensing: popular toy IPs. Names: docs/glossaries/plush-bag-charms-2026-glossary.md.
| Source | Snapshot | Basis | Weight |
|---|---|---|---|
| POP MART H1 2026 interim PDF (HKEX) | Period to 30 Jun 2026; filed 20 Aug 2026 | Group revenue RMB 17,172.9m; plush RMB 9,824.9m (+60%); THE MONSTERS / Crybaby / DIMOO / Skullpanda / Hirono splits | Primary |
| Reuters on 2025 full-year revenue | 25 Mar 2026 | RMB 37.12bn (~+185% YoY) | Primary |
| CNBC on 2025 IP growth | 25 Mar 2026 | Skullpanda >2× to RMB 3.54bn; Crybaby & DIMOO ~3×; THE MONSTERS ~38% of year | Support |
| NPR Labubu explainer | 18 Jun 2025 | Bag charms; resale often 2–3×; life-size auction >$170k | Primary |
| Crybaby Cheer Up pendant, Hirono After Dark pendant | Sep 2026 scrape | Official pendant SKUs still listed | Support |
| TOP TOY Nommi collection | Sep 2026 | Official Nommi channel; SURE FUN IP | Support |
The board below is pre-filled S–D; drag to re-rank.
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Plush Bag Charms Tier List 2026
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