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Global Most Popular Toy IPs

A comprehensive tier list of the world's most popular and best-selling toy IPs in 2026 based on Circana retail tracking, Licensing International royalty reports, and kidult culture momentum across Pokémon, Sanrio, Star Wars, Barbie, Marvel, and Labubu.

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Global Most Popular Toy IPsTiermaker • obpai.com

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Global Most Popular Toy IPsTiermaker • obpai.com

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