Глобальные бренды аэрогрилей 2026
Рейтинг по доле Credence и размеру рынка FBI.
Main table: global air fryer company share
Compiled 2026-08-14. Company shares use Credence Research public estimates: Philips ~15%, SharkNinja (Ninja) ~9%. Market size and named leaders from Fortune Business Insights: about $9.40bn in 2025 and $10.54bn in 2026; leading players named include Groupe SEB, Midea, and Philips, with the top five about 45.32% combined. Microwaves: global microwaves; dishwashers: global dishwashers; appliances: home appliances.
| # | Brand / company | Scope | Note |
|---|---|---|---|
| 1 | Philips | ~15% | Credence Research estimated global air fryer share; multi-year leading brand claim |
| 2 | SharkNinja (Ninja) | ~9% | Same; second public company-share figure |
| 3 | Groupe SEB / Midea et al. | Named leaders | FBI named leading players; top five ~45.32% |
On this cut, Philips is about one-sixth and Ninja about one-tenth. Asia-Pacific is about 46.34% of the global market (FBI, 2025).
Main table: China air fryer recovery
Exact 2025 single-brand shares are scarce in open channels; this table uses NielsenIQ / AVC scale and concentration, with brand names from media and company comments.
| # | Scope | Figure | Note |
|---|---|---|---|
| 1 | China retail volume / value (NielsenIQ) | +4.2% / +8.2% | Jan–Nov 2025; ASP +3.8% |
| 2 | TOP5 retail-value concentration | 78.7% | NielsenIQ; +2.7pp vs prior year |
| 3 | Online volume / value (AVC) | +1.99% / +9.53% | Jan–Oct 2025; ASP +7.39% |
| 4 | Midea air fryer volume | >40% growth from January | Media relay of Midea category lead; stronger above CNY 400 |
In China, the top five already take nearly four-fifths of retail value. Midea, Joyoung, Bear, and Supor remain the usual domestic head names; open relays do not split full-year 2025 brand percentages.
Side table: group cuts and product mix
| Cut | Figure | Scope |
|---|---|---|
| SharkNinja full-year net sales | $6.399bn; +15.7% | FY2025 |
| SharkNinja Cooking and Beverage | $1.816bn; +5.7% | FY2025; Ninja Crispi strength; core air fryer and outdoor grill softer |
| China market (FBI) | ~$2.43bn in 2026 | Country forecast cut |
| Visual-window models | ~77% | Cheaa relay; 2025 Double 11 online mix |
| Steam-integrated share | ~67% | Same; under 30% in 2023 |
| Global market 2034 | ~$20.99bn | FBI; CAGR ~8.99% (2026–2034) |
How we ranked
Main table one uses Credence Research global company-share estimates (Philips / SharkNinja) and Fortune Business Insights market size plus top-five concentration. Main table two uses NielsenIQ / AVC China recovery and TOP5 concentration, plus Midea’s volume-growth comment. Side table covers SharkNinja cooking segment and online product mix. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Fortune Business Insights · Air Fryer | 2026 | 2025 ~$9.40B; APAC ~46.34%; top five ~45.32%; SEB / Midea / Philips |
| Credence Research · Top company profiles | 2025 | Philips ~15%; SharkNinja ~9% |
| Interesting Report / Tencent · NielsenIQ | 2026-01 | Jan–Nov 2025 volume +4.2%, value +8.2%; TOP5 concentration 78.7% |
| Cheaa · AVC recovery | 2025 | Online Jan–Oct volume +1.99%, value +9.53%; visual / steam mix |
| SharkNinja · FY2025 results | 2026 | Net sales $6.40B; Cooking and Beverage $1.82B |
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