Глобальные бренды холодильников 2026
Рейтинг по доле Euromonitor.
Main table: global refrigerator brand retail-volume ranking
Compiled 2026-08-14. Ranked by Euromonitor global refrigerator brand retail-volume ranking (Xinhua / Haier Aug 2025 relay) top five: Haier, Whirlpool, Samsung, Beko, and LG. Publicly cited shares: Haier 22.8%; Midea and Hisense are No.6 / No.7 (6.2% / 5.6%) in the side table. Home appliances: home appliances; TVs: global TVs.
| # | Brand | Global retail-volume share | Note |
|---|---|---|---|
| 1 | Haier | 22.8% | Euromonitor via media; Haier cites multi-year No.1 fridge retail volume |
| 2 | Whirlpool | — | No.2; percentage not in public relays |
| 3 | Samsung | — | No.3 |
| 4 | Beko | — | Arçelik brand; No.4 |
| 5 | LG | — | No.5 |
Haier about 23%; then Whirlpool, Samsung, Beko, and LG fill the top five. Chinese brands (Haier + Midea + Hisense) about 34.6% combined.
Main table: fridge/freezer revenue and China market
FX used only for USD ranking: about USD 1 = CNY 7.2.
| # | Scope | Figure | USD equiv. | Note |
|---|---|---|---|---|
| 1 | Haier Smart Home · Refrigerators/Freezers external revenue | CNY 84.487bn | ~11.7 | CY2025; prior-year restated CNY 83.344bn |
| 2 | China refrigerators · Haier | 46.4% | — | GfK Zhongyikang; via Xinhua |
| 3 | China refrigerators · Hisense | 16.4% | — | same |
| 4 | China refrigerators · Midea | 15.5% | — | same |
Side table: global TOP6–10 / industry size
| Cut | Figure | Scope |
|---|---|---|
| Midea · global refrigerators | 6.2%; No.6 | Euromonitor via media |
| Hisense · global refrigerators | 5.6%; No.7 | Euromonitor via media |
| TOP8–10 | Electrolux, BSH, Panasonic | Euromonitor TOP10 order |
| Chinese brands combined | ~34.6% | Haier + Midea + Hisense |
| Global refrigerator market size (relay) | ~$54.15bn; +6.2% vs 2024 | Xinhua 2025 outlook relay |
| Haier Smart Home group revenue | CNY 302.329bn; +5.71% | CY2025 |
How we ranked
Main table one uses Euromonitor’s global refrigerator brand retail-volume ranking (TOP10 and Chinese-brand shares via public media). Main table two uses Haier’s refrigerators/freezers external revenue and GfK Zhongyikang China shares. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Xinhua · Euromonitor fridge TOP10 / Haier news | 2025-08 | Haier 22.8% / Midea 6.2% / Hisense 5.6%; TOP10 order |
| Haier Smart Home 2025 annual results | 2026-03 | Refrigerators/Freezers external revenue CNY 84,487m |
| GfK Zhongyikang (via Xinhua) | 2025 | China: Haier 46.4% / Hisense 16.4% / Midea 15.5% |
| Haier · Euromonitor major appliances | 2026-01 | 2025 Haier fridge retail-volume No.1 narrative |
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