Глобальные рисоварки 2026
Рейтинг: Midea / Panasonic / Zojirushi по GMI.
Main table: global rice-cooker company share
Compiled 2026-08-14. Ranked by Global Market Insights 2025 global electric rice-cooker revenue share. Home appliances: home appliances; microwaves: global microwaves.
| # | Company / brand | Global share | Note |
|---|---|---|---|
| 1 | Midea | 18.8% | GMI; leading 2025 revenue share |
| 2 | Panasonic | 11.0% | Mid-to-premium IH lines |
| 3 | Zojirushi | 7.0% | Premium focus; high North America ASP |
| 4 | Cuckoo | 6.6% | Korea base + North America exports |
| 5 | Supor (SEB) | 5.3% | SEB’s Asia vehicle |
The top five hold about 48.7%. GMI sizes the market at about $4.5bn in 2025 and $4.8bn in 2026; Asia Pacific about $1.9bn (41.7%), with China about $622m.
Main table: China online sales-value share
AVC online tracking for Jan–Dec 2025 (media relay). FX for comparison only: about CNY 7.2 = USD 1.
| # | Brand | Sales-value share | ASP | Note |
|---|---|---|---|---|
| 1 | Supor | 27.16% | CNY 295 | Online sales-value first |
| 2 | Midea | 25.72% | CNY 273 | Online second |
| 3 | Joyoung | 12.09% | CNY 253 | Top three ~65% combined |
| 4 | Xiaomi | 9.16% | CNY 259 | Fastest share gain among top ten (+1.45 pp) |
Online channel sales were about CNY 5.702bn (+4.22%) on 19.646m units (−8.77%). Separately, AVC certified Midea as No.1 in monitored China unit sales across channels for Jan 2025–Mar 2026, with cumulative units past 10 million.
Side table: regions and checkpoints
| Cut | Figure | Scope |
|---|---|---|
| North America | ~$1.0bn (U.S. ~$803m) | GMI 2025 |
| Europe | ~$0.7bn (Germany ~$170m) | GMI 2025 |
| Residential / commercial | Residential ~83.6% (~$3.76bn); commercial ~16.4% | GMI 2025 |
| China rice-cooker market | Units −6.0%; value +3.5% | Electrical Appliance magazine / AVC 2025 |
| Premium online ASPs | Panasonic ~CNY 1,099; Cuckoo ~CNY 2,038; Tiger ~CNY 2,130 | AVC online relay |
| Tiger / Toshiba etc. | Named major players | GMI / FBI lists; individual global shares not broken out |
How we ranked
Main table one uses GMI 2025 global revenue share (Midea through Supor). Main table two uses AVC online sales-value share (Supor / Midea / Joyoung / Xiaomi). The side table covers regional size and full-channel unit certification. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Global Market Insights · Electric Rice Cooker | 2026-06 | Global shares: Midea 18.8% / Panasonic 11% / Zojirushi 7% / Cuckoo 6.6% / Supor 5.3%; market ~$4.5bn |
| Xueqiu · AVC online 2025 | AVC relay | Online CNY 5.702bn; Supor 27.16% / Midea 25.72% / Joyoung 12.09% |
| Cheari · Midea AVC certification | 2026-04 | Full-channel monitored unit sales No.1, Jan 2025–Mar 2026 |
| Electrical Appliance · 2025 China | 2026-04 | Rice-cooker unit / value YoY |
| Fortune Business Insights | Public page | Alternate market size (~$2.86bn in 2025); Tiger etc. on player list |
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