OBPAI Geek Team•2026/8/13•0 阅读
Глобальные бренды виски 2026
Рейтинг по объёму продаж.
виски2026
Main table: 2025 global whiskey brands (9L cases)
Compiled 2026-08-13. Ranked by The Spirits Business Brand Champions 2026 calendar-year 2025 global volumes (million 9-litre cases): Royal Stag, McDowell's, Officer's Choice, Johnnie Walker, and Jim Beam. Includes Indian whisky, Scotch, and bourbon. Spirits groups: global spirits; Chinese baijiu: Chinese baijiu.
| # | Brand | Volume (m cases) | YoY | Style / owner |
|---|---|---|---|---|
| 1 | Royal Stag | 32.6 | +5.0% | Indian whisky; Pernod Ricard |
| 2 | McDowell's Whisky | 31.9 | −0.9% | Indian whisky; United Spirits (Diageo) |
| 3 | Officer's Choice | 20.7 | −2.8% | Indian whisky; Allied Blenders & Distillers |
| 4 | Johnnie Walker | 20.3 | −6.0% | Blended Scotch; Diageo |
| 5 | Jim Beam | 16.7 | −4.6% | Bourbon; Suntory Global Spirits |
Royal Stag about 32.6m cases; McDowell's about 31.9m; Officer's Choice about 20.7m; Johnnie Walker about 20.3m; Jim Beam about 16.7m.
Side table: world whisky / Scotch pack / same-scale brands
| Cut | Figure | Scope |
|---|---|---|
| Imperial Blue | 20.3m; −11.4% | Indian; same scale as Johnnie Walker; sold by Pernod to Tilaknagar in 2025 |
| Jack Daniel's | 13.4m; −4.6% | Tennessee; Brown-Forman; No.2 on world-whisky list |
| Jameson | 11.1m; +2.2% | Irish; Pernod; 2026 World Whisky Brand Champion |
| Ballantine's | 9.1m; −3.2% | Scotch; Pernod; No.2 Scotch |
| Crown Royal | 7.9m; −2.1% | Canadian; Diageo |
| Chivas Regal | 4.7m; −1.5% | Scotch; Pernod |
| Scotch exports | Volume −4.3%; value −1.8% | Scotch Whisky Association 2025 |
| Indian whisky category | ~+5m cases; ~+US$500m value | Brand Champions / IWSR preliminary |
How we ranked
Main table uses Brand Champions 2026 disclosed 2025 global 9L-case volumes, putting Indian whisky, Scotch, and bourbon on one volume scale. World-whisky and Scotch pack figures sit in the side table. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Brand Champions · Indian whisky | 2026-06 | Royal Stag 32.6m; McDowell's 31.9m; Officer's Choice 20.7m; Imperial Blue 20.3m |
| Brand Champions · Scotch | 2026-06 | Johnnie Walker 20.3m; Ballantine's 9.1m; Chivas 4.7m |
| Brand Champions · world whisky | 2026-06 | Jim Beam 16.7m; Jack Daniel's 13.4m; Jameson 11.1m |
| Supreme Brand Champion · Royal Stag | 2026-06 | Royal Stag as Indian whisky and overall champion narrative |
| IWSR · 2025 TBA | 2026 | Indian whisky among bright-spot categories |
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文章来源：OBPAI TierList