Global Smartphone Brands of 2026
IDC Q1 2026 tracker: global shipments 293.8m; Samsung 62.4m (21.2%) and Apple 61.8m (21.0%) lead; Xiaomi 33.8m, OPPO, and vivo complete the global top five.
Main table: Q1 2026 global smartphone shipments & share (IDC)
Compiled 2026-08-14. Ranked by IDC Worldwide Quarterly Mobile Phone Tracker for Q1 2026 (1Q26) preliminary shipments. Laptops: global laptops; semiconductors: semiconductors.
| # | Vendor | 1Q26 Shipments | 1Q26 Share | 1Q25 Shipments | 1Q25 Share | YoY Change |
|---|---|---|---|---|---|---|
| 1 | Samsung | 62.4m | 21.2% | 60.6m | 20.0% | +2.9% |
| 2 | Apple | 61.8m | 21.0% | 59.1m | 19.5% | +4.4% |
| 3 | Xiaomi | 33.8m | 11.5% | 41.8m | 13.8% | −19.1% |
| 4 | OPPO (incl. OnePlus) | 30.7m | 10.5% | 34.1m | 11.3% | −9.9% |
| 5 | vivo | 21.2m | 7.2% | 22.7m | 7.5% | −6.9% |
| — | Others | 84.0m | 28.6% | 84.3m | 27.8% | −0.3% |
| Total | Global Market | 293.8m | 100.0% | 302.6m | 100.0% | −2.9% |
In Q1 2026, global shipments reached 293.8 million units. Samsung (62.4m) and Apple (61.8m) led the market with counter-cyclical growth, followed by Xiaomi, OPPO, and vivo.
Main table: 2025 full-year global rankings (Counterpoint / IDC)
| # | Brand | 2025 Share | Shipment driver |
|---|---|---|---|
| 1 | Apple | ~20% | iPhone 16/17 strength in premium tiers worldwide |
| 2 | Samsung | ~19% | Galaxy S25 flagship momentum and high-volume A-series |
| 3 | Xiaomi | ~13% | Premiumisation push and Europe/LatAm expansion |
| 4 | vivo | ~8% | No.1 domestic China share and India leadership |
| 5 | OPPO | ~8% | Find series premium and Southeast Asian core base |
| 6 | Transsion | ~7%–8% | TECNO / Infinix / itel across Africa and South Asia |
| 7 | Honor | ~5% | Foldable innovation and European market entry |
| 8 | Huawei | ~4%–5% | Mate / Pura comeback with native HarmonyOS in China |
| 9 | Motorola / Lenovo | ~4% | North America & LatAm foldable and value growth |
| 10 | realme | ~3% | Value-performance line in India and emerging Asia |
In 2025, global shipments reached approximately 1.21 billion units (+2% YoY), with Chinese vendors securing 7 of the Top 10 spots.
Side table: regional & technology checkpoints
| Cut | Figure | Scope |
|---|---|---|
| Top 5 concentration | CR5 represents ~71.4% | IDC 1Q26 tracker |
| GenAI smartphone penetration | >25% of shipments | Counterpoint 2025–2026 estimate |
| Huawei HarmonyOS NEXT | Native ecosystem rollout | Drives premium China recovery above CNY 4,000 |
| Transsion Africa share | >40% (smart + feature) | Leading mobile vendor across the African continent |
| Foldables growth | >30% YoY | Fastest-growing premium form factor |
How we ranked
Main table one uses IDC Q1 2026 global shipments and market shares. Main table two uses 2025 full-year Top 10 rankings. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| IDC · Worldwide Mobile Tracker 1Q26 | 2026-05/06 | 1Q26 293.8m units; Samsung 62.4m / Apple 61.8m / Xiaomi 33.8m |
| RankingTour · 2025 Top 10 | 2026 | 2025 full year: Apple 20% / Samsung 19% / Xiaomi 13% |
| IDC · Market Insights 2026 | 2026-05 | Premium resilience and memory supply dynamics |
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