
Global Athletic Footwear Brands of 2026
Nike Brand footwear ~$29.5bn; adidas footwear ~€14.2bn; then Skechers, New Balance, ASICS. China: ANTA footwear CNY 31.5bn, Li Ning CNY 14.7bn, Xtep CNY 8.4bn.
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Nike Brand footwear ~$29.5bn; adidas footwear ~€14.2bn; then Skechers, New Balance, ASICS. China: ANTA footwear CNY 31.5bn, Li Ning CNY 14.7bn, Xtep CNY 8.4bn.

Macy's net sales ~$21.8bn; El Corte Inglés sales ~€15.0bn; Isetan Mitsukoshi gross sales ~¥1.30tn. China: Bailian CNY 24.8bn, Wangfujing CNY 10.2bn.

Household estimates: Dyson ~12%, Philips ~9%; top three ~50%. China online dryers CNY 9.1bn in 2025; high-speed 86.6% at 2026 618.

LG >6% global share; top five ~21%. China: Midea 18.34%, Haier 17.82% (AVC Jan–May 2026); basic purifiers CNY 22.9bn in 2025.

Sofidel ~€4.0bn; Essity Consumer Tissue SEK 43.5bn; KC IFP ~$3.3bn. China: Hengan tissue CNY 14.2bn; top four ~28.5%.

P&G Fabric & Home Care ~$30.3bn; Unilever Home Care €11.6bn; Henkel CB €9.7bn. China Euromonitor: Blue Moon laundry detergent 27.9% in 2024.

Credence: Philips ~15%, Ninja ~9%. FBI: 2025 market ~$9.4B, top five ~45%. China NielsenIQ: TOP5 value concentration 78.7%.

FBI: Samsung ~19%, LG ~17%. China Euromonitor volume: Midea 42%, Galanz 38%. Samsung Europe volume No.1 for ten years.