Глобальные бренды фенов 2026
Рейтинг по доле Dyson / Philips и китайскому онлайн-рынку.
Main table: global hair-dryer company share
Compiled 2026-08-14. Concentration from Future Market Insights’ public share table; individual cuts from Global Market Statistics’ household hair-dryer estimates. Razors: global razors; electric toothbrushes: global electric toothbrushes; vacuums: global vacuums.
| # | Company / scope | Share | Note |
|---|---|---|---|
| 1 | Dyson | ~12% | GMS; global household hair-dryer share estimate; high-speed digital-motor line |
| 2 | Philips | ~9% | GMS; ~9% of global shipments |
| — | Top three · Dyson / Philips / Panasonic | ~50% | FMI; 2025 public share analysis |
| — | Rest of top five · Conair / Remington | ~25% | FMI |
On these estimates Dyson is about twelve percent and Philips about nine; the top three hold about half the market, with Conair and Remington another quarter. Fortune Business Insights puts the global hair-dryer market near $10.04bn in 2025 and $10.62bn in 2026; Europe about 34.21%.
Main table: China hair-dryer market
Primarily AVC online push totals. FX for ranking only: about CNY 7.2 = USD 1.
| # | Scope | Figure | USD equiv. | Note |
|---|---|---|---|---|
| 1 | Online hair-dryer retail sales | CNY 9.1bn | ~1.26 | Full-year 2025; AVC via TMT; −9.2% |
| 2 | Online hair-dryer retail sales (H1) | CNY 4.35bn | ~0.60 | 2025 H1; AVC; −10.5% |
| 3 | High-speed sales-value share | >70% | — | 2025 H1; AVC online; continues prior-year high mix |
| 4 | High-speed sales-value share (618) | 86.6% | — | 2026 618; AVC online; +5.8pp YoY |
| 5 | Laifen · company sales | ~CNY 4.1bn | ~0.57 | 2024; TMT relay; from ~CNY 0.15bn in 2021 |
| 6 | High-speed historical pattern (cross-check) | Laifen vol. 64% / value 40%; Dyson vol. 12% / value 40% | — | 2023 H1 online high-speed; Zhiyan relay; market more crowded since |
China online hair dryers were about CNY 9.1bn in 2025, down roughly a tenth. High-speed models take most of the sales value; by 2026 618 their sales-value share reached about 86.6%. Laifen company sales were about CNY 4bn in 2024; Dreame, Flyco, Xiaomi and others keep pushing prices lower.
Side table: category mix and adjacent revenue
| Cut | Figure | Scope |
|---|---|---|
| Corded | ~73.62% | FBI; 2026 |
| Individual use | ~59.63% | FBI; 2026 |
| North America / Asia-Pacific | ~$3.06bn / $2.88bn | FBI; 2025 |
| China top-three sales-value concentration | ~63% | Media via GfK / AVC; around 2024 |
| Sub-CNY 300 volume growth | +76.8% | 2024 first three quarters; GfK |
| Dyson group revenue | £6.13bn (~$7.8bn) | CY2025; vacuums / personal care / air etc. |
| Philips · Personal Care | ~€2.02bn | CY2025; shavers + beauty devices, not dryers alone |
| Flyco · personal-care appliances | ~CNY 3.715bn | CY2025; shavers / dryers / toothbrushes etc. |
| Other named players | Tescom, Revlon, Havells, Soocas, Xiaomi | FBI / China coverage lists |
How we ranked
Main table one uses GMS household individual shares and FMI top-three / top-five concentration. Main table two uses AVC China online retail scale, high-speed mix and Laifen company sales; 2023 H1 high-speed pattern is a cross-check. Side table covers FBI category mix and adjacent personal-care revenue. Board defaults to S–D.
| Source | When | Used for |
|---|---|---|
| Future Market Insights · Hair Dryer share | 2025-02 | Top three ~50%; rest of top five ~25% |
| Global Market Statistics · Household Hair Dryer | 2025–2026 | Dyson ~12%; Philips shipments ~9% |
| Fortune Business Insights · Hair Dryer | 2026 | 2025 ~$10.04B; 2026 ~$10.62B; Europe ~34.21% |
| Sina / Baixing · high-speed dryers | 2025-09 | AVC: 2025 H1 online CNY 4.35bn (−10.5%); high-speed >70% |
| TMT · Laifen | 2026 | AVC: 2025 online dryers CNY 9.1bn (−9.2%); Laifen 2024 sales ~CNY 4.1bn |
| Ifeng · high-speed dryer white paper | 2026 | AVC: 2026 618 high-speed sales-value share 86.6% |
| Lanjing · Laifen | 2025 | Zhiyan: 2023 H1 high-speed online Laifen vol. 64% / value 40%; Dyson vol. 12% / value 40% |
| Jixin · dryer trends | 2024–2025 | GfK: 2024 1–9 retail CNY 9.2bn; top three ~63%; sub-CNY 300 volume +76.8% |
| Flyco 2025 annual report | 2026-04 | Personal-care appliances ~CNY 3.715bn |
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