Best Customer Service Brands 2026
As of 2026-09-22. Official Forbes Best Customer Service 2026 rankings: The UPS Store #1 for the third year running, Mary Kay leaps to #2, Chick-fil-A #3, USAA #4, REI #5.
Compiled on 22 September 2026. Data in the main table is drawn directly from the Forbes Best Customer Service 2026 list, developed in partnership with customer insights platform HundredX based on survey fieldwork from August 2024 through July 2025. The UPS Store secured the No. 1 overall position for the third consecutive year, Mary Kay jumped from No. 93 in the prior edition to No. 2, while Chick-fil-A, USAA, and outdoor co-op REI each retained spots in the top five for three consecutive years. Comprehensive corporate scale is tracked in Global Companies Tier List, and private firms in Global Private Companies Tier List.
Top 30 Customer Service Brands Ranked Overall
Among the top 30 brands, convenient retail and neighborhood service networks command an exceptionally strong presence. Publix supermarkets ranks No. 6, drive-thru salad concept Salad and Go enters the list at No. 7 in its debut, and Discount Tire holds the No. 8 spot, leading all automotive care providers. Trader Joe's sits at No. 10, Berkshire Hathaway's Nebraska Furniture Mart takes No. 11, and Mission BBQ ranks No. 12. Across the top 30, brands distinguish themselves through high-touch human interaction and frictionless problem resolution.
| # | Brand | Category | Parent Company / Operator | Country |
|---|---|---|---|---|
| 1 | The UPS Store | Specialty Retail & Postal | United Parcel Service (UPS) | 美国 |
| 2 | Mary Kay | Makeup & Skin Care | Mary Kay | 美国 |
| 3 | Chick-fil-A | Restaurants | Chick-fil-A | 美国 |
| 4 | USAA | Banking, Finance & Insurance | USAA | 美国 |
| 5 | REI | Specialty Retail (Outdoor) | REI Co-op | 美国 |
| 6 | Publix | Grocery | Publix Super Markets | 美国 |
| 7 | Salad and Go | Restaurants | And Go Concepts | 美国 |
| 8 | Discount Tire | Auto Repair & Maintenance | Discount Tire | 美国 |
| 9 | Dexcom | Health / Pharmacy | Dexcom | 美国 |
| 10 | Trader Joe's | Grocery | Aldi Nord | 美国 |
| 11 | Nebraska Furniture Mart | Home & Furnishings | Berkshire Hathaway | 美国 |
| 12 | Mission BBQ | Restaurants | Mission BBQ | 美国 |
| 13 | Buc-ee's | Convenience Stores | Buc-ee's | 美国 |
| 14 | FedEx | Specialty Retail & Logistics | FedEx Corporation | 美国 |
| 15 | Chico's | Fashion, Apparel, Shoes | Chico's FAS | 美国 |
| 16 | QuikTrip | Convenience Stores | QuikTrip | 美国 |
| 17 | Consumer Cellular | Cable / Internet / Wireless | Consumer Cellular | 美国 |
| 18 | Dutch Bros. Coffee | Restaurants (Beverages) | Dutch Bros. Coffee | 美国 |
| 19 | American Express | Banking, Finance & Insurance | American Express | 美国 |
| 20 | Kwik Trip | Convenience Stores | Kwik Trip Inc. | 美国 |
| 21 | Valvoline Instant Oil Change | Auto Repair & Maintenance | Valvoline | 美国 |
| 22 | Mattress Firm | Home & Furnishings | Steinhoff International | 美国 |
| 23 | Seminole Hard Rock Hotel & Casino | Hotels / Recreation | Seminole Tribe | 美国 |
| 24 | Fareway Stores | Grocery | Fareway Stores | 美国 |
| 25 | Hawaiian Airlines | Airlines | Alaska Air Group | 美国 |
| 26 | Warby Parker | Apparel, Footwear, Accessories | Warby Parker | 美国 |
| 27 | The Ritz-Carlton | Hotels | Marriott International | 美国 |
| 28 | Perry's Steakhouse & Grille | Restaurants | Perry's Restaurants | 美国 |
| 29 | Jared The Galleria of Jewelry | Jewelry | Signet Jewelers | 美国 |
| 30 | Barnes & Noble | Specialty Retail | Barnes & Noble | 美国 |
Methodology and data sources
This ranking strictly adopts the official standings from the Forbes Best Customer Service 2026 list, developed in collaboration with customer insights analytics firm HundredX.
| Source | Date / Snapshot | Methodology & Scope | Role in this piece |
|---|---|---|---|
| Forbes Best Customer Service 2026 | 14 October 2025 (Yearbook 2026) | HundredX surveyed over 158,000 U.S. consumers from August 2024 through July 2025, generating 3.8 million ratings across 3,500+ unique brands. Minimum 400 reviews per brand required to qualify; top 300 recognized | Official overall rankings and company metadata |
| Forbes Round Table With Experts | 13 October 2025 | Interviews with HundredX CEO Rob Pace and industry leaders on the four core pillars: people, speed, services, and resolution | Methodology context and service dynamics |
| The UPS Store Official Press Release | 14 October 2025 | Details on The UPS Store securing #1 overall for the third consecutive year across 5,400+ franchised centers | Leader verification and customer interaction context |
| HundredX Research Insights | 14 October 2025 | Data integrity and blind consumer evaluation rules; brands cannot pay to participate | Independent evidence chain |
Category Leaders Across Major Industries
Beyond the top 30, industry leaders across e-commerce, legacy aviation, hospitality, and consumer hardware also demonstrated strong consumer satisfaction throughout the 300-brand roster:
| # | Notable Brand | Industry Sector | Key Distinction |
|---|---|---|---|
| 31 | Amazon | E-Commerce | No. 1 overall among e-commerce platforms |
| 33 | Disney Hotels | Hotels | Top-rated theme park hotel customer experience |
| 36 | Ace Hardware | Home & Furnishings | Benchmark for neighborhood hardware service |
| 38 | Emirates | Airlines | Highest-ranking international airline outside the US |
| 48 | Sephora | Makeup & Skin Care | Leading high-end beauty retail chain |
| 50 | Dollywood | Hotels / Recreation | No. 1 theme park resort in consumer service |
| 65 | Delta | Airlines | Top among US legacy network carriers |
| 83 | Four Seasons | Hotels | Global ultra-luxury hotel hospitality benchmark |
| 99 | Lexus | Auto Brands | No. 1 overall among automotive vehicle brands |
| 117 | Apple | Specialty Retail / Electronics | Direct retail stores and hardware-software support |
For high-growth private valuations, see Global Unicorns Tier List; leading venture capitalists are detailed in Midas VC Tier List.
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